Client Tesco

Campaign #pridecheck

Agency BBH

Prod Company Black Sheep

DOP Fatosh Olgacher

Talent Tia Kofi, Jason Kwan, Kelsey Ellison, Yaw

Social first campaign for LGBTQIA+ Pride shot from the POV of a self-checkout.

Campaign went viral with 20M views across TikTok and Insta, high engagement and organic copy-cat posts.

Most viewed piece of content for Tesco ever at time of posting.