Client Meta
Campaign Queens of the Metaverse
Agency We Are Social
DOP Fatosh Olgacher
Talent Tia Kofi, Blu Hydrangea, Adam All
VR/AR Xtended Identity
A fusion of fashion and technology.
Queens of the Metaverse is a multi-part campaign to showcase the accessibility and creative potential of the MetaQuest 2 for all. Recognising the vibrant and inclusive nature of drag culture Queens of the Metaverse is a groundbreaking collaboration between drag performers and emerging queer designers.
Optimised for 9:16 and 4:5 the campaign achieved 500M impressions and 25+ positive press articles.
INTRODUCING THE DESIGNERS
Mini-doc style interviews with our three queer fashion designers: how can their craft be elevated by the Metaverse?
Working with VR/AR specialist Xtended Reality our designers entered the Metaverse Workrooms to plan their costumes for drag royalty.
DESIGN PROCESS
The three designers present their looks created in the Metaverse to our celebrity judges in a first of it’s kind VR panel show.
REVEAL & REACT
We closed the campaign with a star studded live event in 180 Strand where our celebrity judges modelled the garments designed in the metaverse IRL.
A full circle moment attended by hundreds of queer influencers, celebs and fans.